In 2020, 92% of marketers said that video marketing was the most important effort in their entire brand strategy. This method of promoting products and services has grown in popularity exponentially, and now brands and businesses have many different ways of leveraging video content in their marketing strategies. Keep reading to learn how video marketing can increase sales for your business.
Here are a few different applications of video content:
- Tutorials
- Product presentations
- Vlogs
- Live streams
- Testimonials
- Webinars
- Podcasts or interviews
Video is everywhere these days, and you can easily find this form of content all over the internet. But how exactly can video marketing help a business increase its sales?
3 Ways Video Marketing Can Increase Sales
1.) Keeps Consumers Engaged
Video is the type of content that can keep an audience member engaged when they are consuming it. Unlike articles or photos, video doesn’t require the viewer to put additional effort to interpret the message, which is a very useful way of ensuring you get your point across during a campaign.
Through higher levels of engagement, audiences end up knowing your brand, product, or service better, which makes them more likely to purchase from you.
2.) Answers All Questions
Video marketing is a great way to allow consumers to get to know your product and services. Think of the difference between a product picture, and a video.
“Video reviews and testimonials are a great tool to leverage to help build brand trust.”
The picture can show one side of the product, but you still need additional text to answer other questions the consumers might have about it: uses, types of materials it’s made from, etc. In a video product presentation, brands can easily showcase their product in action, allowing the consumer to get an immediate understanding of its applications. This can help them move along the a lot faster.
3.) A Better Way to Build Trust
New customers already rely on reviews and testimonials to get a better sense of who you are as a business, so video reviews and testimonials are a great tool to leverage. Consumers don’t just see a review behind a username and avatar – they get to see a real person telling them your brand, products, or services are worth the money.
This way, brands can have an easier time building trust with new consumers, and show them that they’re not making the wrong decision by buying from them. Increasing trust often translates into increased sales, as the consumer is more likely to purchase something from a brand that has a positive reputation.
Video Marketing by Hungerford Media
Video marketing is one of the best types of marketing efforts a business owner can invest in. It’s a compelling way of visual storytelling that aligns with your brand and speaks to your audience. You owe it to your business to start adding it into your marketing strategy.
Contact us here to learn more or click the button below to schedule your business’s brand video!
