Are you interested in adding a blog to your business’s website? Businesses use a blogging strategy for a variety of reasons that include providing a solution for a known problem, to help establish credibility for their business in a certain industry, or simply as a platform to discuss some of their favorite topics.
Whether you are new to blogging or are wanting to make your current content strategy more effective, it is important to understand how can help give your blog post more exposure to the online community. Continue reading below to learn more about using keywords in your blogging strategy or contact us today for help improving your company’s digital marketing!
Using Keywords In Your Blogging Strategy
What are keywords?
Simply put, keywords are going to be the words that a person uses when conducting a search online. They are words that you ideally would want to rank for in a because those are the specific terms that your target consumer is most likely using to find an answer to their problem or question. For example, if an individual did a search query for “What to look for when hiring an attorney?”, keywords like ‘attorney’ and ‘lawyer’ would be appropriate to include in your article.
Every time an individual does a search in Google, they are on a mission to find more information on a certain topic. These keywords used in their search query help Google connect that individual with the most qualified business listings or relevant articles as quickly as possible.
Where can I find keywords?
Today, there are a wide variety of online resources that both individuals and businesses can use to find keywords directly associated to their topic, business, or industry.
If you are looking for a free way to do online keyword research, it could be as simple as doing a Google search and reading through the different keywords that appear in the ‘Related Search Terms’ section at the bottom of the results page. These keyword suggestions can either be incorporated into the blog or used to generate new ideas for other keywords.
The more effective way to find popular search keywords is to use online tools like Moz Keyword Explorer and Wordtracker that are built specifically for keyword research.
These tools can provide more detailed information like search volume by time of day and region per keyword. However, even though these tools may offer a free version of their services, you may still be required to pay a fee in order to get all the search volume information or to unlock the full list of features.
How do I choose the right keywords for my blogging strategy?
The keyword selection process can be tricky at times. Just because you used a premium keyword research tool to find a relative keyword for your blog doesn’t always mean that you should include that word in your strategy. A recommended approach would be to first create a complete list of all the keywords associated with your blog topic and then filter them down.
How do you filter down that keyword list?
Well there are a few things to first determine before you rule any of them out.
First, you will want to determine who your audience is. More specifically, who the intended readers are for that specific blog post. For example, if you are a lawyer writing a blog about estate planning, you will want to choose keywords associated with demographics of people needing help with their estate plan. The more in-depth you go when determining who your ideal audience is, the more that you will be able to better filter down that keyword list.
Another thing to determine when choosing keywords is to look at the potential search volume of each keyword. The greater the search volume, the more likely it is that people are going to continue to use that keyword in the future so it should be included in your blog.
However, one thing to also consider when looking at the keyword search volume s that having a high search volume also could mean that competitors are focusing on that search term as well. This also reinforces the point that the more in-depth you are able to go when defining the target market, the more you will be able to find keywords that are not as competitive, but that also still have a high enough search volume that you will want to add it to your blog.
How do I use keywords in my blogging strategy?
In the past, getting your blog to rank high in search results was as simple as repeating your keyword over and over throughout your blog. However, Google has improved their algorithm over the past decade, which has led to more quality content getting ranked higher in search results. This means that in order to get your blog online exposure, you must not only provide the most relevant answer to a query, but also do so in a better way than any of the other competitors.
One way to do this include reading through and reviewing other articles that currently rank for the keywords or search queries that you want your blog to rank for. Another way to accomplish this would simply be to try a few blog articles on your own. There are plenty of online tools available as well as professionals willing to help, so don’t be afraid to do your own research before diving in.
Content Marketing By Hungerford Media
Blogging has greatly evolved over the past couple of decades, but it can still be a very effective tool to help consumers find an answer to their question. If you are interested in incorporating a blogging strategy into your marketing plan, contact us at (616) 259-0078 for more info on our content creation services or any of our digital marketing services.
