5 SEO Tools For Your Marketing Efforts
Your search engine optimization efforts are only as good as the tools you use. In fact, developing a successful SEO strategy would be almost impossible without the right tools in your arsenal. Below are 5 SEO tools that can help you grow your business by:
- Allowing you to investigate your competitors’ SEO strategies;
- Making it easier to identify new opportunities for growth;
- Freeing up your time;
- Helping you find high-converting keywords for your content marketing and PPC advertising;
- Allowing you to track your progress and performance.
The good news is that there are a lot of free SEO tools that you can choose from. The bad news is that some of them aren’t really worth your time. So, how do you choose? Below, we’ve compiled a list of the that can help your website thrive.
1.) Google Search Console
One of the best SEO tools out there is also free. We’re talking about Google Search Console, a platform created to help website owners and marketers monitor and report their site’s performance in the search engine results pages (SERPs.)
All you need to do to use this tool is to verify your website by adding a code to it. The data Google Search Console provides is similar to what you get from your Google Analytics, the difference being that the information here is more straightforward and easier to grasp. You can get rich data on your search traffic, links, indexation, and so on.
2.) Ahrefs
If you are looking for a good SEO analysis tool, then Ahrefs is definitely the answer. With it, you can see what parts of your website need to be improved to boost your ranking and what pages are performing well. You will also get information on broken links, rank tracking, and viral content opportunities. With a database only second to Google, it’s also one of the best keyword research tools that you can find.
3.) Ubersuggest
Ubersuggest is an excellent (and free) keywords research tool that is also incredibly easy to use. All you have to do is type your keyword in the search bar and you will get a very long list of keyword ideas together with detailed data regarding their volume, cost per click, and estimated competition in paid search versus organic search.
“These SEO tools will help you gain a lot of valuable insights into how your optimization efforts can be improved.”
4.) SEMrush
SEMrush is an award-winning SEO tool that can help tremendously with your link building strategy. You can use this tool to identify backlink opportunities as well as generate detailed reports on your competitors’ backlinks and compare them.
5.) Spyfu
Part of building a successful SEO strategy is understanding what your competitors are doing. Spyfu allows you to search your competitors’ domains and see where they show up on Google, what keywords they are using, and how they are ranking for them.
Digital Marketing by Hungerford Media
These SEO tools will help you gain a lot of valuable insights into how your optimization efforts are off, what your competitors are doing, and whether your strategy is generating a return on your investment. Contact us here or call us directly at (616) 259-0078 to start improving your digital marketing efforts!
