Video content is extremely popular nowadays since it was introduced as a quick and easy way to post on social media. Because of its huge engagement potential, it has been used a lot by businesses to promote their brand, services, and products, and its success is proven by . If you haven’t already, it’s time to jump on the video marketing train, as a business owner. If you aren’t convinced yet, read on to find out the most powerful reasons you need video marketing services for your brand.
Powerful Reasons You Need Video Marketing
1.) It’s Good for SEO
Google and the other search engines give a good ranking to engaging content, and video content qualifies as a valuable type of content. One of the metrics that Google uses in its algorithm to see how interested visitors are in a website is the time they spend browsing it.
By having attractive video content on your website, you will keep them longer on your web pages. This will help you rank higher in search results, and have better domain authority.
2.) Gives You an Advantage Over Your Competitors
Setting your brand apart from your competition needs to be done in creative, innovative ways. If your competitors are not yet taking advantage of the potential there is in video content, you should do it before them. Start researching the best ways to use videos to present your services or products, promote your brand, and build a strong name for it.
“If a picture is worth 1000 words, then a video is worth 1000 pictures!”
3.) It’s Mobile-Friendly
Most people browse online on their smartphones, especially when it comes to eCommerce or products and services. Video content is ideal for browsing on a mobile device, and you should film in a format that can be easily adapted to a phone’s screen. Find out more about how to make a video more engaging for mobile users and always apply those principles when creating your videos.
4.) It Shows Your Product in a Better Light
If you want to present a product, there are a few ways to do it better than video. If a picture is worth 1000 words, then a video is worth 1000 pictures. You can present your product in a good light, show it from a 360 perspective and give examples of how people can use it. You can stage your videos to show the exact vision a customer would have for your product.
5.) It Helps Your Brand Gain Credibility
Publishing video content takes effort and it shows a lot of how your brand presents itself, how it creates things, and what message it has for its audience. Brands that publish video content are more credible and show more expertise.
Video Marketing By Hungerford Media
As you see, video content gives you a lot of advantages over written content, and you should use it to complement the other media you publish on your website. Video content provides great opportunities to involve potential customers and to keep the ones you have for longer. Contact us here or call us at (616) 259-0078 so we can discuss your marketing goals and expectations.
